Blu-Ray1st

China High Definition Disc Industry Promotion Union demonstrated recently in Beijing to support AVS audio and video standards and the autonomy of their own copyright protection system, a new generation of Chinese DKAA Blu-ray high-definition products, but also announced that China’s development plan for high-definition Blu-ray next year, China’s Blu-ray program will reach 1000, while sales of players in three years, more than 10 million units.

United Innovation

From VCD to DVD era, Chinese industries discs and players on the surface caused a sensation, crowded, in fact Chinese enterprises has always been just a player, rather than the leader. Study its causes is the lack of independent innovation and independent standards.

Blu-ray CBHD emerged as China’s, the situation will become one. In November 2008, at the Ministry of work under the guidance of the letter, China’s high-definition optical disc industry, promoting the Union. Through the joint development of the past year, China’s Blu-ray to establish the full technical specifications, product development completed.

Domestic and foreign content providers, optical disc manufacturers, optical disc production equipment providers, broadcast equipment manufacturers, play equipment, spare parts providers, and hardware and software vendors and other related businesses to form a complete industrial chain of China’s Blu-ray, development of the industry has laid a solid foundation. CBHD technical specifications, using a number of domestic core technology patents. As a result of a wavelength of 405 nm blue laser to read and write high-density, CD-ROM capacity greatly enhanced, single-layer capacity, respectively, of the 15GB/30GB, enough to store a full high-definition video.

Based on genuine

Reporters on the scene show that the Chinese new products to support Blu-ray video and audio GB AVS, with the CB-HD standard DKAA pairs of keys specific to the content protection system. ST Electronics spokesman Chen Changfeng, said: “China is a genuine high-definition Blu-ray the soul, to better protect the interests of content providers, while consumers continue to provide low-cost high-quality, colorful high-definition programming.”

This is why Warner, the singing, Central Motion Picture home and abroad, as represented by content providers, and firmly supports China’s Blu-ray of the key factors. According to September 17 meeting in Guangzhou, China HD Alliance news release, Universal, National Geographic will also be distributed in China CBHD discs at the same time, China’s high-definition optical disc industry, promote the Union and the digital home base in Guangdong Province signed a joint set up a “Chinese Blu-ray high-definition programming in the (South) Center “agreement.

Currently, Warner, the singing, etc., have launched dozens of Chinese Blu-ray high-definition large, and is scheduled to reach more than 100 years. Video stores in the country, Xinhua Bookstore and some chain stores have sales, Amazon, Dangdang and other sites are also available for purchase. In the future, including films, dramas, concerts, scenery pieces, government investment films, educational films, corporate films, product films and other television programs, will be to CBHD formats. Warner CBHD discs priced at 50 yuan, while other high-definition films will lower prices, the future will be close to genuine DVD, consumers can enjoy the truly affordable full-HD programming.

Market Start

CBHD discs cost advantage is inherent. CBHD and the DVD format similar to the structure and the physical production process compatible to the existing DVD production equipment, a little transformation can be used to produce CBHD discs, and soon formed the industrial base of CBHD. DVD distribution, production companies on the basis of the original is easy to participate in the production of genuine high-definition discs, the cost advantages are obvious. Thus, China has a Blu-ray CBHD more competitive prices, better suited to the needs of Chinese consumers.

From a market perspective, China has indeed born at the right Blu-ray CBHD. CBHD, as the most appropriate distribution medium for high-definition programming, the market demand for large capacity. With the rapid popularization of high-definition flat-panel TVs, almost all urban households are CBHD disc players and CD-ROM programs of potential customers. China flat-panel TV sales to reach 15 million units per year, according to 70% of high-definition disc player matching rate, only Blu-ray high-definition player market capacity will reach 10 million units a year or more. TCL, a new Branch manufacturers have become the mainstream of China’s Blu-ray player manufacturers, Tsinghua Tongfang TV also has further in-depth development of China’s plans for Blu-ray and has the whole high-definition digital TV and Blu-ray decoding has made leaps and bounds.

China’s leading independent Blu-ray technology, rich sources for the huge market demand, also attracted the attention of the channel. From the beginning in August, Gome, Suning Appliance Chain the two giants have already signed a sales agreement, fully engaged in the promotion of China’s Blu-ray player.

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