Internet-based bingo has become wildly popular recently. The development of ‘skinnable’ generic games mean that the game has become widely available. Its no surprise that websites dedicated to gaming and gambling would move first to seize market share, many unlikely operators such as online lingerie shops have seen a demographic match between their customers and bingo – particularly in the UK, where bingo is perhaps most culturally relevant.

The game online is as exceptionally easy to play – needing neither knowledge nor experience. A “caller” (in this case automated software) pulls out numbered balls at random which players then match against numbers they have purchased in the form of a card. In-game bonuses are given to people who complete entire rows first – and a large jackpot is paid to the first person to mark off every number. Jackpot is the right for it, because sometimes prizes run into the many thousands of pounds!

Given the ease of setting up a bingo game the market is saturated with operators who compete fiercely for market share. Often using affiliates or search engine optimisation, this has seen a massive boom in online bingo news sites, which exist to promote the latest bingo jackpots and promotional ideas that the operators can dream up. Inevitably, this means that the bingo platforms are rapidly consolidating around a handful of technology suppliers.

Bingo is a fun, lively, easily accessible way to play games and socialise on the internet and carry on growing~is likely carry on gaining in popularity~shows no real sign of lessening in popularity}. Interestingly, most people think that, it isn’t assumed that the interest is just in big prizes. Most players will tell you that sense of community is as much a part of the game as any prizes on offer.

Because the game is automated and dictated by chance, it is very egalitarian – for no one person can be better than anyone else. It is perhaps this egalitarianism that makes the game the social aspect such a crucial part of the experience. No site would flourish without a gossipy, funny string of conversation running alongside the game.

Most bingo sites pay ‘hosts’, who moderate the bingo chatrooms. These characters ensure that conversation never flags and that newbies get a welcome – explaining the workings of the game as well as the “bingo lingo” that is familiar to players with more experience.

Online bingo games are here to stay and will carry on growing as a format. Inevitably, other fads will eat into its audience, but as a game, it remains a package that’s pretty hard to beat.

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