MW2 On Twitter is now growing.
Modern Warfare 2 Twitter is one of the highest volume search terms on Google at the moment and it is easy to see why. With Robert Bowling the community manager having over 90,000 followers on Twitter, infinity ward with over 30,000 followers and the trending topic #MW2 having a minimum of 30 posts an hour there is excitement and a real sense of community on the newest large scale social networking site.
As a marketing tool twitter has been invaluable to Infinity Ward, they can interact directly with their target audience on a day to day basis. It is one of the fastest growing websites and not to be involved with it would be ludicrous considering the hype they are trying to generate around this title. Robert Bowling the community manager is constantly asking questions of the fans to help in the development of the game, what would you want in a strategy guide? there is a debate about which controller type is best concave or convex? he can get immediate feedback from gamers across a number of questions.
Infinity Ward uses twitter to keep fans of the title up to date with all the happenings on the inside of the game developers giving gamers inside access to the companies plans and actions. the prestige edition will include night vision goggles, a copy of the hardened edition and some exclusive screen shots of the game. There have been over 2 million views of the un-boxing of the prestige edition on You Tube, no doubt a cause of the prestige Ed. selling out so quickly. Hype generated through Twitter has meant that the HMV website in the UK has sold out of all the prestige editions it had available, this happened in a matter of days.
Infinity Ward will use the ever growing social networking site for a variety of reasons, they will include getting feedback on trailers, game modification discussions and to generate new ideas for multiplayer discussions. I think we could see a massive increase of the search term Modern Warfare 2 Twitter in the coming months as the release date for the game approaches.
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